THE 'ARE' SELLING PROCESS
Updated: Feb 3
Selling your home can be a daunting process, and the best way to start is by understanding what the process involves. We've broken down the process into 15 distinct sections for you to gauge the entire process.
Here's what to Expect When Listing Your Home With Agents of Real Estate
Step 1. Initial Meeting + Walk-through
Let’s chat! We’re sure you have questions, ideas, goals and fears. Our specialists want to hear all of them as we begin crafting a custom strategy for selling your home.
Step 2. Establish an Optimized & Competitive Price Point
We’ll use a home analysis, our market expertise + local comps to establish an optimal listing price
Step 3. Sign the Listing Agreement
This establishes our relationship as client and agent, as well as the terms for selling your home
Step 4. Prepare the Home
Staging and overall preparation of your home before we put the house on the market can heavily sway a buyer toward making an offer. Our team of experts will work with you to get your home show-ready. We also supply every single listing with a content package where our marketing team will arrange for a professional photo shoot + drone videography & Walkthrough of your house.
Step 5. Launch the "Coming Soon" Campaign
It’s time to create some buzz around your listing! Our marketing team will launch a “Coming Soon” teaser to multiple platforms and our large network sphere informing everyone of the upcoming listing.
Step 6. List Your Home
Our marketing team will prepare and choose the best pictures and virtual tours of your house and BAM! You're officially on the MLS and active for showings! Exclusive to licensed professionals, the MLS is a huge, private database full of agents with qualified buyers awaiting your listing.
Step 7. Launch "Just Listed" Campaign
We'll let the world know your home is on the market as we launch our “Just Listed” campaign! This features professional content of the interior, exterior, and any nearby amenities.
Step 8. Open Your Home To Potential Buyers
Showings and open houses are crucial to getting your home sold for peak value. It’s the best way to get a true feel for the home and portray the full extent of its value.
Step 9. Receive and Present Offers
Depending on whether the market favours sellers or the market favours buyers — we could have multiple, above list-price offers or we may have one offer, potentially leading us to counteroffer. Did you know the purchase price is only one aspect to consider when evaluating the strength of an offer?
Step 10. Negotiate the Contract
Once you’ve narrowed it down to the offer you want to work with, or if you’ve only had one offer to consider, it’s time to formulate a response to it. Essentially, there are three responses to an offer: accept as is, make a counteroffer, or reject the offer altogether. We’ll want to make the choice that best benefits you, but it’s important to tread strategically as we don’t want to lose a reputable offer with the wrong approach.
Step 11. Go Under Contract
You’ve accepted an offer!
Step 12. The Inspection
Upon signing the contract, the buyer will likely have the home inspected by a professional within a few days. We'll guide you in getting prepared for the inspection so that it runs as smoothly as possible. Depending on the inspection report, we may have to go into negotiations on any potential remedies requested by the buyers. Don't worry though, we're well-seasoned in anything that may pop up!
Step 13. The Appraisal
At this stage an appraisal is performed by a third-party appraiser. Essentially, it's a process of determining what your home is worth. The results are crucial in terms of financing because the buyer can only get a mortgage approved for the appraised amount, not the purchase amount. Depending on the terms of the deal, a lot can ride on the appraisal, but we're always prepared for whatever may happen.
Step 14. Prepare For Closing
We'll make sure you're fully informed on closing costs and your expected net proceeds. We know Surprises can be fun, but not in real estate.
Step 15. Closing Day
We've arrived at the best day of all! Closing on your home can be a day of mixed emotions: excitement, pride, and usually a little nostalgia. Our hope is we’ve brought your goals to fruition, without you having to do any of the hard work. Now it’s time to find your next dream home!